Service
Get found when customers ask the AI
More and more people skip Google and ask ChatGPT directly: “what’s the best company for…”. If the AI doesn’t know you, for that customer you don’t exist.
GEO (Generative Engine Optimization) is the practice of optimising a website and its content to appear in the answers of generative engines: ChatGPT, Perplexity, Gemini, Copilot and Google AI Overviews. In practice: clear, citable content, structured data, authority signals and accessibility for AI crawlers. It complements traditional SEO; it doesn’t replace it.
The problem, in plain terms
- A growing share of your customers’ searches happens on ChatGPT and Google’s AI answers, where only a handful of sources get cited.
- AI engines cite whoever has clear, structured, verifiable content. Most business websites aren’t that.
- If a competitor gets cited and you don’t, the customer never even gets to compare you.
- Classic SEO alone isn’t enough: generative engines read and choose their sources differently.
What we do for you
AI visibility audit
We check how (and whether) ChatGPT, Perplexity and Google AI see your company today, and what they say about you and your competitors.
Citable content
We rewrite and create pages with direct answers, verifiable data and a question-first structure: the format AI engines prefer to cite.
Structured data and technical signals
Schema.org, llms.txt, AI crawler accessibility, clean sitemaps: the invisible layer that decides whether an AI can read you at all.
Authority and presence
Consistent name, data and reviews across the sources AI engines consult: directories, profiles, industry mentions.
Citation monitoring
We track when and how AI engines cite your company over time, and adjust course.
The path
- 01
1 · Audit
A snapshot of your current visibility on AI engines and Google, compared with competitors.
- 02
2 · Plan
Clear priorities: which pages to create or revise, which technical signals to fix, in what order.
- 03
3 · Implementation
Content, structured data and technical fixes, applied directly to your site.
- 04
4 · Monitoring
Periodic reports on AI citations and organic traffic, with next steps.
GEO FAQs
What’s the difference between SEO and GEO?
SEO optimises for classic search engines, which show a list of links. GEO optimises for generative engines (ChatGPT, Perplexity, Google AI Overviews), which give a single answer and cite few sources. The foundations overlap (quality content, a technically sound site), but GEO adds citable formatting, structured data and presence on the sources AI engines actually consult.
Can you guarantee ChatGPT will cite my company?
No, and anyone who guarantees it isn’t being honest: AI models decide autonomously what to cite. What can be done is raising the probability considerably, by making your content easy for AIs to read, cite and verify. It’s the same relationship as serious SEO versus “guaranteed #1 on Google”.
How long does GEO take to show results?
Generative engines refresh their sources more often than people think: the first changes are usually observable within 4–12 weeks of the updates. Brand-new content takes a little longer to build authority.
Does GEO replace traditional SEO?
No, it completes it. Google is still the biggest traffic source for most businesses, and many GEO practices (clear content, structured data, a fast site) also improve classic rankings. We always work on both fronts.
Is it worth it for a local business?
Yes: people also ask AI for “the best accountant near me” or “a reliable web agency in town”. For local businesses we additionally focus on data consistency (name, address, phone), reviews and local profiles, which carry a lot of weight in AI answers.
Want to know what the AI says about you today?
Ask us: we’ll run a quick, free audit of your visibility on ChatGPT and Google AI and show you what to fix first.